1. About Us
Kinetic-One is Andy Morgan and Nadia Habul. We are a specialist wheelbuilder/performance analyst based in Gloucestershire UK. We’ve been doing this almost 20 years and just can’t shake the bug.
We have an eclectic background that we bring to the work we do. Andy trained and worked as an Analytical Scientist and was working towards a PhD in Environmental Chemistry when he decided on a life change, retrained as an anthropologist and started working in the field of disability - eventually becoming the national Director of The UK’s Disability Conciliation Service under contract to the UK governments Disability Rights Commission.
Around the same time, the turn of the century, he started to get back into sport and went a bit crazy. Racing his bike 3 times a week for the next 15 years, qualifying as a British Cycling coach and as a Cytech 3 bike mechanic, and very soon after that, Kinetic-One was born.
Throughout this time Nadia has been the administrative engine of K1. Nadia is a professionally trained and practicing Play Therapist and is founder and Director of the Treehouse organisation in Gloucestershire. As Andy’s partner the job of keeping K1 organised fell to Nadia and she’s never managed to escape.
We began life as the UK’s first Bike-fitting Service back in 1999. We then went on to become the UK’s first fully bespoke brand of performance bikes - each customers bike being built only after a detailed biomechanical and performance assessment of the customers strengths and needs. As part of this growth we launched our first Kinetic-One wheels back in 2006. (Branded Kinetic2 in fact as Kinetic-One was then the bikes/fitting side of things!)
We did all this until 2015 when Andy was diagnosed with a chronic auto-immune disease that left him unable to walk without sticks - the hardest part was that he could no longer ride. After 20 years the bike fitting and bike-building work ended overnight. Bike fitting involves lots of kneeling and standing and kneeling again. When he realised that it didn’t feel very professional to keep asking his customers to get off their bike to help him up - it became pretty apparent that a change in direction was needed!
So in 2015 we relaunched Kinetic-One as a brand of wheels-only. . At time of writing, end of 2018, Andy is walking without sticks and just restarting the bike-fitting to compliment our wheels. However our real expertise is now of course in building wheels - after all, this has been the one thing we have done constantly throughout the last 20 years. He’s also built himself an electric bike - and promises never to judge anyone who rides them ever again!
Our ever-evolving model is based on a combination of solid craftsmanship, technological development , And the constant conversations we have with our customers and the elite riders/triathletes we sponsor about what they need and what will benefit them most.
We invite you to explore our range to see how we can help you get the most from your riding. Whether that’s going faster, further, lighter stronger. And if you’re not sure what you need - Please do get in touch!
By positioning ourselves at the forefront of what we like to refer to as Cycling Dynamics we assist riders to quantifiably and scientifically achieve their goals. We do Two things:
2. Our Range of Road, TT, Tri and Trail wheels
The Kinetic-One range is designed and built by Andy Morgan and has evolved over the past decade and more - and is the direct result of a lifetime spent in cycling. Andy has been riding bikes for almost 50 years now. And across almost a dozen disciplines. From the youth scene back in the early 80's through to the Sportive and Tri boom of the 21st century. That's a lot of wheels used.
Unable to ride or walk unassisted since coming down with an auto-immune disease in 2015, Andy now obsessively devotes his time to assisting other riders to get faster - mainly through K1 wheels but also via K1's unique bike-fitting service - which was the UK first bike fitting service ... at the back end of last century (blimey I must be getting old..........!)
Andy Morgan riding a Time Trial in Poole 2013
profile at: www.ttlegends.org/men-cyclists
For example: Andy still brags about being one of 60 or so hardy soles who participated in what we believe was the first ever Uk Sportive some 16 years ago ( The very first dragon ride that now of course has 5000+ riders annually), He has also ridden audax, duathlon, touring, the odd bunch race and over 600 time trials - and in fact he still lays claim to one club 10 Mile record (albeit as the slowest member of a record breaking time trial 3up team!)
Wheels have come along way since then but perhaps unsurprisingly riders requirements still are the same as ever;
well built wheels,
attractive and stylish looking wheels
At K1 we always aim to excel in all these departments - And throughout our range of sportive specific wheels right through to our TT/Tri wheels, and beyond, to the emerging generation of disc wheels, we strive to hold onto quality above all else - after all wheels get a hammering on UK roads!
3. Our Bike Fitting and Analysis Services
Through detailed scientific analysis of the critical components of: Biodynamics, Pedaling Dynamics and even Aerodynamics, we work systematically with each riders unique requirements (on their own bikes!) to measurably improve position and technique and to determine the fit of the bike. The result is the achievement of maximum power, speed, efficiency and comfort.
Having given up cycling in his teens due to repetitive injuries and discomfort that plagued his early racing career, He like so many people wanted to try again to recapture some of that youthful vigour and simplicity that gets squashed by things like work, parenthood and the inevitable weight gain!
Andy knew that the likelihood of injury coming along was perhaps even greater than it was when he was a teenager - having neglected sport/body for over 10 years. he was thus determined to get it right second time round and understood that his body had not been well served by his bikes in the past and that as a teenager, he had (of course), given no thought to how he was using his body on the bike!
Where to start then? Even in 1999 bike sizing was still at a very basic stage and how riders rode their bikes was something that was viewed in a very haphazard and unscientific way. I knew the pro-teams had great input but no one else seemed to get anything helpful - the only exceptions being the "folk knowledge" of the older guys in the clubs which was often spot-on and very useful - but unformulated and seldom written down - this was at the dawn of the Internet still i guess!
So what took us to where Kinetic-one is now?
Well, What i had in 1999 as a 30 year old - that i did not have at 18 - was a degree in Analytical Science and a Masters degree in Anthropology and it was these two things that cross fertilized and germinated into what was to become the UK's first bike fitting service! I've essentially applied the learning from both these forms of training to the relationship between bike and rider. Initally of course to sort my own bike/riding problems out and then more latterly in a professionaI capacity.
And what I have now, all these years later, as I head inevitably towards 50 (blimey!) that I did not have in 1999 - is the experience of almost 2000 bike fitting sessions: